The Big Sleep
A Philip Marlowe Mystery
Raymond Chandler
Introduction by Ian Rankin
The Big Sleep
is a serious and significant mainstream novel that just happens to possess
elements of mystery and crime. The story is well known both in celluloid and
print so it is essential to come at it from a fresh angle. Try to design a new
cover for a new generation of readers, avoiding the obvious clichés.
Originality is key.
MARKS AND SPENCERS PICNIC PACKAGING
The Brief:
Design a series of packaging for marks and spencer’s
Analysis of project:
Designs have to be similar to the m and s speciality branding,
Purpose:
Summer is coming up and people love to picnic
Communication to audience:
Buyers who normally shop in m and s that are looking for snacks that would normally pay the extra money for there daily shopping.
My learning and achievement within project:
How to fit a brand to its niche product and create net diagrams for food packaging.
Respond clothing
The Brief:
My own businesses, to brand respond clothing and develop
ideas and concepts to an industry standard
Analysis of
project:
Clothing design, branding design and website design all need
to be created in a stylish and creative way.
Purpose:
To sell clothing on a website and promote company to a level
so it can launched.
Communication to
audience:
Audience will be 16-30 year old men and women and the brand
expresses this in a creative and inspiring way.
My learning and
achievement within project:
Throughout this project I have learnt how to communicate
with fashion designers and email people about work etc.
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